Reporting is like driving while looking in the rearview mirror. Analytics tell you what's up ahead.

At the heart of the informis member interaction management solution is a framework of analytics and measurement, continually extracting actionable intelligence to fuel system optimization.

Everyone tracks who is calling, but the more important metric for member retention is who is NOT. Data collected from member interactions can be used not only for reporting, but more importantly for predictive modeling.

Reporting systems report on what happened vs. analytics that predict what will happen. informis' analytics will tell you:

• » Who is most likely to disenroll
• » Who is most likely to enroll
• » Who are your most loyal members
• » Who are your candidates for dual eligibility

informis' analytics provide the actionable data needed for optimal retention and growth strategies. Predictive modeling will tell you that members possessing these variables are most likely to act in a defined way.

informis provides "cradle-to-grave" data collection. Its integrated architecture enables a uniform, consistent approach, and its transaction detail record stores all contact information. informis' analytic process enables you to see the predictive strength of individual variables as well as powerful new combinations to help you better understand your member "value." A customizable reporting structure provides you with "prebuilt," comprehensive, standard sets of reports; CMS required reports; and reports tailored to your plan's specific needs.

This actionable data enables you to:

• » Route to the best resource in real-time
• » Reach out to members at risk for disenrollment
• » Have a confident win-back strategy
• » Predict which members will be receptive to an up-sell from PDP to MA

Vangent has partnered with MineTech to provide a robust, genetic programming engine that computes every possible combination and permutation in order to deliver member segmentation. informis' analytics brings you the real-time information you need to increase sales and improve service.